Month 19: Decade Journey

Month 19, August 2025.

$1 million USD in 5 years, 60 months, but will keep going until 120 months

Where I am

This month is going to be a bit shorter than usual as I am feeling a bit down, but since I truly believe in consistency, this won’t be an excuse to not publish a monthly update.

August’s financial overview below. $4.452,58. Way higher than the expected $3k mark. 

Also, this amount is probably due to a better timing in the payouts as well

This is REALLY good money. Although good news, I am still very dependent on Upwork.

What I noticed is that having better customers is KEY, they pay better and are a lot less problematic. Also, I learned to be very upfront with customers, what each project includes and what it doesn’t. 

I think these learnings will be fundamental if I plan to scale my agency, it is much better to learn what works as a freelancer.

Now the challenge is to diversify my source of leads, basically get better at getting customers outside the platform.

On another note:

I have just published my 2nd course on Udemy: The GTM Engineering B2B Playbook: Learn Clay from Scratch.

Email from Udemy

This was a lot of work, recording, script writing was in total ~2h or 3h, but editing took FOREVER. It was basically an entire week solely focused on that.

I learned a ton about how to use Descript (which is the tool I use to edit), but still…I think this will be one of the first things I will outsource as soon as I can. 

I have no problem writing and recording, but editing is tough. 

Having the course published was a Q3 goal for me, so I am super happy to have it accomplished. As it was with the first Udemy course, the purpose here is not to make money but rather contribute to SEO and credibility, as I can just say “Google my name” and the course will pop up. 

Now, after having it published, I think the only way to really get those goals achieved is to focus on each one individually until it is done. Spreading my focus across more than 1 big goal is a HUGE anxiety inducing practice. 

Now, let’s talk about content. 

I feel like I got much better at this, my latest youtube video got almost twice the number of views in half the time.

Much of this is due to actually sharing the video in communities and making an effort in having GOOD content.

I learned that those scripted types of videos are not the best. A good video should be natural and helpful. I don’t like watching nor making those types of “hooked” videos. My youtube script writer agent was heavily pending towards that, so I need to change it. 

Having a flow that works I think is 50% the job.

Another big change I made that had HUGE impact was batch create everything and also batch specific type of tasks. For example:

Batch everything-write: script, posts, etc.

Batch everything-record: videos, guides, etc.

This has helped me tremendously in taking that effort out of my headspace.

By the way, I got the exact same learning for LinkedIn as well. The more conversational and less “mass produced” content it looks, the better it performs and the better I feel about publishing them. So that will be my focus next month (last month in the quarter).

Where I am going

Still on the theme of content, last week was probably my first time experimenting with posting 2x/week on LinkedIn and surprise surprise, it was the best performance so far. 

Ideally I will scale that up and post as much as I can with a high bar for quality. My linkedin post writer agent is in a much better state now, it creates a good piece of content with not so much input from me, so that is awesome. 

What I just need to get better at is making the “media”: gif, video, image; faster. It takes a lot of time to make those, so that will probably be the bottleneck for me. 

Now that the Clay course is out and I can scratch that from my to-do and focus on, what I believe is the biggest project of this quarter: shipping my “Signals StarterStory” motion.

I will be laser focused on this in the coming weeks so hopefully I can give a good update next month. 

I now, I now, this was in my to-do for last month as well, but I couldn’t prioritize that as it was too broad. Now it is the time to focus on that.

August plan and how it went:

1. Launch the MVP for Signals Starter Story❌

2. Launch a cold campaign for DJ❌

3. Have 2 more videos published on Youtube ❌ (Published 1 though)

4. Launch Clay course on Udemy ✅

5. Have a content schedule that actually works ✅ (This is much better)

6. Add testimonials to website ✅

September plan:

1. Launch the MVP for Signals Starter Story and give it a proper name.

2. Launch a cold campaign for DJ

3. Have 2 more videos published on Youtube

4. Create Content Automation for Monitoring (scouter agent)

5. Improve script writing agent. 

Ongoing / Long term projects. (completed projects will be removed next month)

1. Create an “About us” page. ✅ 

2. Create a “Tools” page. ✅

3. Improve Home Page for DJ ✅

4. Launch Reddit as a distribution channel❌

5. Create MVP LP “Signals/Playbook”

6. Create the MMO for Business

Financials

Money made: $13,577.38 USD

Money spent: $81.03/year (Squarespace) + $15/m (Google Workspace) +$29 (Cursorful) + $35/m (up from $24) (Descript) + $57/m (Instantly) + $10/m (Elestio/n8n)